In short, web templates are bad for business. If asking for a personal or family website, go web template all the way and never look back. We deal with businesses and like I said, web templates are bad for business. Before I explain all of the different components and characteristics that make web templates so horrible, let me clear something up first. Often when I tell people that web templates are their worst nightmare, they stop me and ask, "Then why do sell them on your web design company's website?" The answer to this is two-part. The first reason is simply a cost issue. Many new businesses and a select few established businesses simply either cannot afford completely custom website design or they cannot justify the price.
Our templates afford them an opportunity to present an effective web presence at much lower costs. The second reason requires you to understand the nature of our web templates. Our web templates still require you to possess graphic design, slicing and web programming skills. By purchasing a template from us, you can save a lot of money on a website because you've cut out the bulk of our graphic design department work. However, we still customize our web templates to cater to your business and our programmers will ensure that a template based design from us doesn't lack functionality like other web templates do.
With that said, let's focus on the reasons why web templates are bad for business:
Web templates poorly represent your business.
Life would be excellent if competition didn't exist and you were the only business around offering your products and services. However, we know that isn't life and businesses have to communicate to potential clients what differentiates them from their competitors and why the potential clients should choose them. Templates don't effectively communicate your brand and competitive advantages due to fact that they are pre-designed and have no association with your business. One of the best ways that I've heard this put is like this, "Template web sites are designed to be sold to you and not to your customers, and many business owners get into the trap thinking that if the template looks good to you it will look good to your clients." The problem with this thinking is it's too singular. The point of effective website design is not only to look good, but also to look unique. If you're working from a template that has been resold to thousands of other businesses, you complete lack uniqueness and regardless of the number of times your web template has been resold, a web template will never set your business apart from your competition. Period! Read Full Story
Our templates afford them an opportunity to present an effective web presence at much lower costs. The second reason requires you to understand the nature of our web templates. Our web templates still require you to possess graphic design, slicing and web programming skills. By purchasing a template from us, you can save a lot of money on a website because you've cut out the bulk of our graphic design department work. However, we still customize our web templates to cater to your business and our programmers will ensure that a template based design from us doesn't lack functionality like other web templates do.
With that said, let's focus on the reasons why web templates are bad for business:
Web templates poorly represent your business.
Life would be excellent if competition didn't exist and you were the only business around offering your products and services. However, we know that isn't life and businesses have to communicate to potential clients what differentiates them from their competitors and why the potential clients should choose them. Templates don't effectively communicate your brand and competitive advantages due to fact that they are pre-designed and have no association with your business. One of the best ways that I've heard this put is like this, "Template web sites are designed to be sold to you and not to your customers, and many business owners get into the trap thinking that if the template looks good to you it will look good to your clients." The problem with this thinking is it's too singular. The point of effective website design is not only to look good, but also to look unique. If you're working from a template that has been resold to thousands of other businesses, you complete lack uniqueness and regardless of the number of times your web template has been resold, a web template will never set your business apart from your competition. Period! Read Full Story
No comments:
Post a Comment